Unleash the Potential of your Organization, Department or Team with the MRI Benchmark
“The missing link between Employee Engagement and Customer Satisfaction”
Embed Customer-Centric Behaviors with a methodology that has been
proven to work
Gain Invaluable Insights From Employees to Uncover Obstacles Hindering Performance
Enhance Performance in Critical Areas Including Customer Satisfaction, Innovation, Product Success,
and Profitability.
Cultivate a Culture For Continuous Improvement, Unlocking New Opportunities
For Long-Term Success
What is The MRI?
“Like a medical MRI, the business MRI enables you to look inside your business to identify strengths, weaknesses and opportunities to improve future organizational fitness and profitability.”
The MRI Benchmark platform provides a comprehensive & continuous assessment solution for gathering employee feedback, identifying areas for improvement and driving business success, emphasizing customer-centricity.
Tested and Proven.
Invest in your future & join organizations globally that outperform their competitors.
Innovative universities partner with us
Benefits of building a Strong Customer Centric-Culture
The ticks above represent strong positive correlations between the 8 disciplines and
the business performance outcomes
Used by leaders like you
“This tool unleashes the power of my team”
- Employees are crucial assets, and enhancing their effectiveness is every leader's duty.
- The Market Responsiveness Index is a new tool to identify areas for improvement and drive performance enhancement.
- It engages employees by listening to their concerns and acting on them.
- Utilizing the MRI Benchmark Platform can help you become a future leader.
“The MRI uncovers blindspots to customer retention and growth”
- Today's CMOs/CX leaders have a broader role, including business growth, measurability, customer engagement, and aligning marketing goals
- The Market Responsiveness Index boosts the effectiveness and respect of CMOs/CX leaders by fostering innovation and responsiveness.
- Instilling a Customer-Obsessed Culture is the new mandate, aligning leaders to build stronger, competitive organizations.
“The MRI creates employee alignment with business purpose and strategy”
- HR must adopt better tools and processes to identify, attract, develop, and integrate talent across the enterprise.
- Building strategically aligned, customer-responsive, and skilled organizations represents the highest value HR can offer.
- The Market Responsiveness Index empowers HR departments with new capabilities to re-skill, upgrade, and align personnel for dynamic, innovative, and successful organizations.
“The MRI provides the framework for growth (customer) leadership that is missing from so many L&D programs”
- They help develop customer-centric leaders from existing leadership and prospective talent pools, emphasizing new experiences, skills, and a strong customer mindset.
- The Market Responsiveness Index (MRI) employs the "8 disciplines" methodology outlined in the award-winning book, The Customer Culture Imperative, to equip future leaders with the necessary knowledge for successful customer-centric leadership.
- L&D executives provide knowledge, expertise, and tools to create value for the business by developing more effective, customer-connected leaders.
“The MRI is a vital input to strategy that helps drive implementation”
- They assist strategic planners in integrating customer-centered strategies into the planning process, focusing on initiatives that deliver the company's strategy to the marketplace.
- Utilizing the MRI action tool, leaders and employees provide input based on current capabilities, leading to priority actions for short and medium-term strategy implementation.
- The tool also ensures buy-in and alignment across the organization to support the strategy.
“The MRI gives me the confidence that our people will deliver competitive advantage and growth”
- Assistance is provided to CEOs in creating market-aware business cultures, fostering strategic alignment, and driving superior long-term results.
- Cultivating Cultural Sense-Ability throughout the enterprise leads to highly competitive organizations, satisfied customers, increased innovation, and quicker time to market.
- In an era where building sustainable advantage is challenging, CEOs must ensure the presence of the right people and organizational mindset for success.
- The Market Responsiveness Index serves as an easily deployable tool for measuring and transforming organizational effectiveness and alignment.
“This unique tool gives me the ability to quickly identify client priorities and recommend solutions”
- The MRI assessment tool guides consultants by evaluating their clients' current customer culture and identifying necessary capabilities for future sustainability.
- It serves as a checkpoint along the growth path, ensuring clients keep customers at the core of their operations.
- The tool also ensures ongoing buy-in and alignment across the client's business to support their strategy.
"Board members seeking to enhance shareholder value through customer retention are assisted in identifying organizational and management issues that affect value"
- Testing an organization's Customer-Obsessed Culture enables the board to empower new CEOs and rejuvenate existing management teams for superior financial results.
- The Market Responsiveness Index serves as an easily deployable tool for assessing risks and instigating effective change in a company's customer, market, and competitive responsiveness.
